The new brand designed by Red Design Consultants offers them all!
WISE is strong... soft... safe... quiet... colour-ful... fadeless... creative.
Creativeness, originality, speciality in the world΄s first presentation of WISE in The Hotel Show in Dubai World Trade Centre, 18-20 May 2010 (http://www.thehotelshow.com/).
WISE is an anti-bacterial floor by woven vinyl.
A modern, resistant and environmentally friendly ma-terial with huge advantages, suitable for workplaces and houses.
Red Design Consultants designed the visual & verbal identity and launched the overall communication of the new brand, including the site www.wisefloor.com.
The special texture and the design of the patterns of the new brand are depicted on the letters of the original logotype, strongly and clearly implying the special features of WISE.
The communication of WISE is run by vitality and purity and dynamically communicates the competitive advantages of the new brand.
